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 “CMS offers a unique niche in customer satisfaction measurement. Their call-in feedback gives each of our customers an easy opportunity to let us know (at any time and at no cost to them) how they feel about our products as they are experiencing it. Their technologically advanced interactive answering system and automated survey allows us to talk directly to the customer and capture real time live comments that help us with immediate problem resolution. An invaluable piece of the research pie for us...!” Dean Knutson Manager, Market Research Holland America Line  “Of all the people we have met in the marketing research industry, Jim Cummins, the President of CMS, is the most knowledgeable about IVR and self completion interviews. Jim and the CMS staff can offer clients great advice on how companies can reduce interviewing costs while preserving the quality of the data.” Bruce Mueller Marketing Systems Group  "We use CMS on 30 to 50 studies a year, often with several studies running simultaneously. The IVR method is a great solution. It gives our respondents a quick, convenient and easy way to respond to the survey. For us, the IVR method is not only cost-efficient, but the timeliness & client-service of CMS is very good, as we get next-day results on the data." Ed Merritt Vice President, Client Services MRSI (Marketing Research Services, Inc.) “The CMS team is extremely professional, creative, flexible and truly care about the needs of my clients and myself. They always make me look good which, as a consultant, is invaluable.” Lou Alessio Alessio Group  "Not only have we found that our CMS surveys were well received, but our surveyed reps were glad that the corporate office cared about what they thought. The CMS staff is outstanding, no question goes unanswered and they are always accommodating to my every request. ” Jim Ascheman Union Central  "CMS Research went above and beyond my expectations on a recent project. Barb Nye, the CMS project manager, was on the phone with me until midnight finalizing the script for an interview. When most others were sleeping, she continued to work so that my project went off as scheduled." Melissa DeLuca Irwin Broh & Associates “One of the key benefits of using IVR is the ability to allow respondents to take a telephone survey when they want to, as opposed to another time that may be inconvenient. IVR is also beneficial because respondents do the data entry themselves as they take the survey; no data entry is needed and there is less data cleaning.” Chris Grecco King, Brown & Partners, Inc |